The Haeli is the first label in India to come up with the idea of hand-painting and customizing the traditional handcrafted footwear. Since Jutti artisans in India are currently fighting to save this dying traditional handicraft, the label gave these juttis a modern twist so that people can choose them for not just traditional but also formal, casual and festive footwear. The brand gained attention through its quirky designs and colors, with different calligraphed slogans.

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