Sana Safinaz

Sana Safinaz Designer: Festive Wear and Contemporary South Asian Style

Karachi-based fashion label Sana Safinaz is known for its range of contemporary silhouettes, prints, embroidery and textured detailing. Founded in 1989 by Sana Hashwani and Safinaz Muneer, the label offers collections across ready-to-wear, festive and occasionwear.

At Aashni + Co, Sana Safinaz is available exclusively across a selection of kurta sets, Co-ord sets, Kaftans, Anarkalis, Sharara sets, gharara sets and farshi salwar sets. The selection includes varied fabrics, silhouettes and levels of detailing for different occasions.

This guide covers Sana Safinaz's design aesthetic, clothing categories, fabrics, craftsmanship and suitable occasions, along with the styles currently available at Aashni + Co.

Who is Sana Safinaz and who founded the label?

Sana Safinaz was established in 1989 by Sana Hashwani and Safinaz Muneer. The brand describes itself as an established and diversified fashion label, with apparel collections spanning Pret, Diffusion and Bridal Couture. Its ready-to-wear offering includes fashion fabrics, printed and embroidered designs, and contemporary silhouettes created for the modern woman.

The brand has also expanded into retail, offering ready-to-wear and unstitched designs alongside accessories and footwear. Its collections bring together eastern and western aesthetics, with contemporary interpretations across different categories of fashion.

What is Sana Safinaz known for?

Sana Safinaz is known for combining traditional South Asian silhouettes with contemporary design, incorporating prints, embroidery, textured detailing and modern construction. The brand offers a broad range of pret, couture, bridal and occasionwear, with styles including kurta sets, co-ords, kaftans, anarkalis, sharara sets, gharara sets and farshi salwar sets.

What occasions suit Sana Safinaz outside of a wedding?

Sana Safinaz outfits at Aashni + Co are suited to a range of occasions beyond weddings, including festive celebrations, puja functions, receptions, sangeets, resort occasions and destination events. The selection includes printed, embroidered, textured and embellished styles across different silhouettes and levels of formality.

What clothing categories are available from Sana Safinaz?

Sana Safinaz is available exclusively at Aashni + Co across several clothing categories, offering contemporary, festive and occasionwear styles.

Category	Key Characteristics
kurta sets	Coordinated kurta and bottom sets in printed, embroidered and textured designs
Co-ord sets	Contemporary coordinated separates
Kaftans	Relaxed silhouettes with printed, embroidered and embellished details
Anarkalis	Flowing silhouettes with festive and occasionwear detailing
Sharara sets	Flared silhouettes with embroidered and embellished details
Gharara sets	Traditional-inspired flared silhouettes with contemporary detailing
Farshi salwar sets	Floor-skimming silhouettes with statement detailing

The selection varies by collection, with new Sana Safinaz styles added regularly

How is bridal couture different from pret and occasion wear at Sana Safinaz?

Sana Safinaz pieces at Aashni + Co feature lawn, digital prints, appliqué, embroidery, textured fabrics and embellishment. The selection includes printed and embroidered styles, with fabric and craftsmanship varying across individual pieces. The exact fabric and detailing are specified in each individual product description. ngs to and, where possible, its expected wear-hours, before ordering for a specific function.

What fabrics and craftsmanship should you look for in a Sana Safinaz piece?

Who is Sana Safinaz designed for?

Sana Safinaz offers designs for shoppers seeking contemporary festive and occasionwear, with a range spanning ready-to-wear, embroidered and more formal styles. The collection includes options for wedding functions, festive celebrations and other occasions.

Where can you buy genuine Sana Safinaz designer wear outside its home market?

Sana Safinaz is available exclusively at Aashni + Co, offering kurta sets, co-ords, kaftans, anarkalis, sharara sets, gharara sets and farshi salwar sets for international shoppers.

Frequently Asked Questions

Q: Who are the designers behind Sana Safinaz?

A: Sana Hashwani and Safinaz Muneer founded Sana Safinaz in 1989 in Karachi. The brand began with bridal and eveningwear before expanding into ready-to-wear and retail.

Q: What is Sana Safinaz known for?

A: Sana Safinaz is known for contemporary silhouettes, distinctive prints, textured detailing and embroidery, offering a range of designs across festive and occasionwear.

Q: What occasions are Sana Safinaz outfits suitable for?

A: Sana Safinaz outfits at Aashni + Co are suited to festive celebrations, puja events, sangeets, receptions and resort occasions, with styles ranging from printed and textured designs to embroidered looks.

Q: How long does a Sana Safinaz order typically take to arrive?

A: Delivery times depend on the individual Sana Safinaz piece and whether it is ready to ship or made to order. Check the product page for the listed dispatch or production timeline, or contact Aashni + Co customer care for the latest delivery information before placing your order.

Q: What should first-time Sana Safinaz buyers order?

A: The choice depends on the occasion. For a smaller or daytime event, a lighter printed kurta set, co-ord set or anarkali can be a versatile starting point. For festive or formal occasions, consider a more detailed style with embroidery or textured detailing.

Q: What makes Sana Safinaz designs unique compared to similar labels at Aashni + Co?

A: Sana Safinaz is known for its contemporary silhouettes, distinctive prints and textured detailing, with embroidery and surface treatments adding dimension to its designs. The brand offers a range of styles that combine refined construction with detailed finishes across festive and occasionwear.

Q: What are the signature styles of Sana Safinaz at Aashni + Co?

A: Sana Safinaz at Aashni + Co features kurta sets, co-ords, kaftans, anarkalis and sharara sets with designs spanning contemporary silhouettes, prints, embroidery and occasion-focused detailing.

Q: Where is Sana Safinaz from?

A: Sana Safinaz is a design house founded in Karachi in 1989 by Sana Hashwani and Safinaz Muneer.

Q: Does Sana Safinaz offer sarees or lehengas at Aashni + Co?

A: At the moment, Sana Safinaz is available exclusively at Aashni + Co, featuring a curated selection of kurta sets, co-ords, kaftans, anarkalis, sharara sets, gharara sets and kaftan sets for festive and occasionwear. There are currently no sarees or lehengas in the Aashni + Co edit; however, new collections are added regularly, so the selection may change.

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