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Being a self-confessed non-conformist means that designer Siddartha Tytler lays adequate stress on creating is anything but the ordinary. Exuding sophistication and elegance, the eponymous brand that was launched in 2002, boasts of ensembles that are a class apart. Favouring interesting structures, bold colours and sharp cuts, the Tytler’s collections are an eclectic mix of several moods, all strung together by a penchant for bling and high-octane glamour.