Purvi Doshi has a vision for cruelty-free fashion and sustainability. Her eponymous label has paved the way for a harmonious co-existence between fashion and nature. The label is identified as sustainable, eco-friendly, artisan-empowering, cruelty-free and a zero-waste fashion name. Purvi Doshi's efforts have been recognized with the ‘Compassion in Fashion’, award by PETA India. The label has also been awarded the “Eco-Age” brand mark of sustainable excellence.

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